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70% of Market Supply
Eye appeal greatly affects market value. Since 2015 we at PWCC have designated cards in the top 30% of the market with our Certified Eye Appeal Program. These cards have statistically sold at auction for 130%-200%+ of market average, depending on the eye appeal assessment rendered.
The premium paid for cards in the top 30% of the eye appeal scale reveals an investment trend largely in its infancy. As a key investment variable, the eye appeal of a vintage trading card seems destined to have an increasingly significant impact on market value for the foreseeable future. Investors are encouraged to take notice of this important variable and invest accordingly.